With OPEN Copenhagen, the Danish capital doesn’t just have a strong, value based city brand, it is also a brand which builds on the ideas behind open sourcing:
The term ‘open source’ comes from software development, where the codes - the building blocks of the programmes - were previously closed to all apart from the company that developed them.
Open source opens it up so that everyone who has something to contribute to the product can be a part of strengthening and developing it.
There is great flexibility in an open source brand. It can be used for all target groups - for example, locals, businesses, organisations, foreigner visitors, and educational and cultural institutions.
With the OPEN Copenhagen Logo Creator, you can design individual versions of the logo to accommodate specific messages and objectives to suit your needs, such as in connection with events, campaigns, employer branding and so on.
On OPEN source brand creates a synergy between marketing and communications for both Copenhagen and for the individual user of the logo.